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Noise and Gaana launched the Noise Buds R1 Gaana Edition in India on October 29, 2026, a co-branded pair of wireless earbuds priced at Rs 1,399. Each purchase includes a one-year Gaana Plus subscription valued at Rs 799, according to FoneArena and Gadgets 360.
Key facts
- Price: Rs 1,399, with a one-year Gaana Plus subscription (worth Rs 799) included.
- Where to buy: the Noise website, plus the Gaana website and app.
- Audio: 11mm dynamic drivers, Bluetooth 5.3, 40ms low latency mode.
- Calls: quad microphones with Environmental Noise Cancellation (ENC).
- Battery: up to 40 hours with the charging case, and up to 120 minutes of playback from 10 minutes of charging, per FoneArena.
- Build and warranty: IPX5 rating, touch controls, HyperSync for faster device connection, and a 1-year warranty.
What the bundle offers
The subscription is the main differentiator. FoneArena lists Gaana Plus benefits as ad-free listening, offline downloads, HD audio and exclusive podcasts. If a buyer would pay for the service anyway, the Rs 799 value covers a large share of the Rs 1,399 price, though that depends on the buyer actually using Gaana rather than another music service.
The hardware specifications are typical for the budget tier. Gadgets 360 notes the InstaCharge fast charging branding and says the 40-hour figure is a Noise claim, so battery life has not been independently verified in the sources.
The wider partnership
The deal goes beyond one product. FoneArena reports that Gaana subscriptions will extend across Noise's wider portfolio, with the collaboration aiming to reach 2.5 million consumers by the end of 2026. Gadgets 360 similarly says the partnership is expected to bring Gaana subscriptions to other Noise products.
Noise COO Utsav Malhotra framed the launch as extending the brand's accessibility approach to music itself. Entertainment Network (India) Limited CEO Yatish Mehrishi called it part of a deeper partnership with Noise, aimed at making music more affordable to consumers across India.
What to watch
Two things are worth tracking. The first is which other Noise products receive Gaana bundles, and at what prices. The second is whether the 2.5 million consumer target is met by the end of 2026. Neither source gives a product list or a timeline for further bundles, nor details on what happens to the subscription after the first year.
